What is MoviePass?
MoviePass is an American subscription-based movie ticketing service. MoviePass allows subscribers to purchase a single movie ticket per-day for a flat subscription fee of $9.95 per-month. The CEO is a co-founder of NetFlix.
How does it work?
If you live in the United States, you can Sign Up for MoviePass here. Next, you download the MoviePass app to your smart phone. After a couple of weeks you will receive a MasterCard prepaid debit card in the mail to use to purchase your movie tickets. Once you have your card and the app on your smart phone you simply use the app to pick your movie, theatre, and showtime. When you go to the theatre, your provided debit card will have the funds to pay for the ticket.
Are there any restrictions?
Yes, there are a few restrictions. You can only see one movie per day using the subscription. Also, it does not work for IMAX or premium priced tickets.
How does MoviePass make money?
They don’t. But what they are doing is aiming to create a large base of subscribers, which will become valuable in the future for advertising and relationships with the theaters and studios. Just like Google and Facebook, it is all about the data.
Why is The Digital Theater promoting movie pass?
I believe that the best place to see a movie is in the movie theater, and the second best place is in a proper home theater. There is too much piracy and the business model in the future will be different than it is today. An attempt to get more people into theaters, and appreciating the theatrical experience is a good thing. Secondly, there is a cost associated to running this site, so if I can generate some funds to offset expenses that is also a good thing.
If you are OK with your movie watching data being collected (it probably is already!) and would like to watch a movie per day for only $9.95 a month, sign up to MoviePass here.